I’m sure millions know of Dreamville, but can you name another artist on the record label besides J. Cole? KSJS fans can. As a matter of fact, half of the label is on tour on tour right now: Bas, EarthGang, and J.I.D.
You knew that though 😉Bas is on his second leg of the tour, having hit Oakland and Santa Cruz this week. J.I.D. sold out the Catalyst this Sunday (but you can sign up for a waitlist here) and EarthGang comes to the Bay in April.
New Parish was host to Bas’ first Bay Area stop and best believe, it sold out well in advance! I have been to New Parish at least 100 times in my lifetime (no exaggeration) and I have never seen the line to get in wrap around 18th Street and go as long as Jefferson.
Openers included Correy C, Innanet James, and Berkeley’s own, Rexx Life Raj. Bas opened with his single and one of my personal favorites, Pinball II which features Correy C, while he performed most, if not all, of his latest project, Milky Way – hence the name of the tour. Fans were happy to hear older stuff too, like Housewives, another personal fav.
This album is about finding ground. About not poisoning your own well. About finding and tethering yourself to the love that truly fulfills you. Love of self. Love of others. Lovers. Family. Friends. Fans. You’ve all given me all the affirmation I’ll ever need. That is the Milky Way. The only way to go.
To be honest, it was intimidating as hell walking into an amphitheater full of powerful women… Until I realized I was a powerful woman too. As I looked around the room, I thought about a book by Toni Morrison called Home, where a young black girl named Cee works as an assistant to a doctor. Lack of knowledge has her convinced he is a hero because he helps the sick regardless of them being black or poor. But really, he is a doctor practicing eugenics, which involves the manipulation of human breeding, often by sterilizing people without their consent. Long story short–her physical and emotional recovery is aided by several strong women. Women who “took responsibility for their lives, and for whatever, whoever else needed them.” These women are described as having “no excess in their gardens because they shared everything [and] there was no trash or garbage in their homes because they had a use for everything.”
The New Parkway Theater in Oakland was home to the Women In Music Festival’s Panel Day where several phenomenal women in the industry came together to share insight on: Women in Live Music, Women in Artist Marketing, and Women in Media. The panel also included a Live Artist Interview with female powerhouse: Rayana Jay.
It was refreshing to hear some of the conversation around topics and ideas I struggle with. And I felt less alone knowing that other women around me dealt with the same things.
Here’s some notes I jotted down from the Live Music panel:
Practice process over perfection
No person is too high up to reach out and say hello
Go after it–regardless
In your come up, bring other women up with you
Things I took away from the Live Interview with Rayana Jay:
You don’t need to move away to a “big city”–just travel
Be your own marketing team
Do business with your girls
Find your lane and stay in your lane
Be your own biggest critic
Artist Marketing panel take away:
“You’re only as good as your single is”
As important as sisterhood is in this industry, recognize your big brothers because there’s just some shit women shouldn’t deal with
Stay curious and always seek knowledge
If you’re the only woman in the room–boss the fuck up
Don’t be that bitch on the studio couch
And lastly, from the Media panel:
Be creative in your own style
Don’t let middle-aged white men tell you that you can’t
Organize your ideas and thoughts so they are easily accessible to you
Men need us–remind them if you need to
Organic traffic over everything
Listening to all of this, I realized something…
In my role as Urban Music Director at 90.5 FM KSJS, I am constantly surrounded by men. At the panel they referred to radio a “boy’s club”. And I laughed because it’s very true. Thankfully, I’ve managed with hardly any problems getting what I want or need… and although I’m shy around other women, “LET ME TALK TO A DAMN RAPPER,” is usually my attitude when doing business.
Epiphany: maybe other women feel this way. And maybe that’s where things get weird… The women-to-women interaction needs to be less frightening and more welcoming.
The Women In Music Festival sparked a lot of conversation about other themes: race, gender, homosexuality, oppression, equality. But it was comforting knowing that my feelings of empathy were being reciprocated. We were all feeling. And that was special.
The festival didn’t just focus on the panel discussion, in fact, it lasted a total of four days and had a variety of events ranging from an intimate DJ workshop in collaboration with Serato on Thursday, to a discussion showcasing four women from distinctly different parts of the industry, at the Pandora Headquarters on Friday.
Saturday morning was about self-care, which was a huge reoccurring theme throughout the event. Shakira Scott lead yoga classes that incorporated meditation and mindful vinyasa flow to 90’s R&B, alternative music, reggae, jazz with a splash of meditative sounds.
Sunday entailed a “Boss Brunch”–breakfast, mimosas, and women speaking about their wins, losses, and what it really takes to be a girl boss in this industry. Afterwards, an “Eat, Shop, Talk” marketplace went down which showcased local female entrepreneurs, business owners, and queen-ran services like nail design, tarot card readings, and henna artists. Art, fashion, jewelry, and beauty vendors were present alongside food and dessert vendors with sounds by Chulita Vinyl Club and Climaxxx. A seemingly wonderful way to end a weekend full of influential femininity.
Whether you attended one event or all of the events, the Women in Music Festival successfully empowered hundreds of women and intentionally brought awareness to the idea of sisterhood.