About: Deanna Boutté

The digital world demands creative, cohesive, and concise content. As the Senior Copywriter for two massive e-commerce retailers and a fun, festival startup, I basically breath copy – the kind that generates revenue.

Because most people can write, no one ever thinks they need to hire a writer.

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Where words fail, go visual (and hopefully viral). Hint: it’s Instagram. Naturally, social media is second nature to Gen Y.

I started and manage @kandibar, a brand that makes and sells kandi bracelets – yes, the ones you trade at raves. #PLUR

I have a soft spot for alliteration, colloquialisms, and the oxford comma. When I am not staring into a computer monitor, I am riding my street bike, walking doggo, or dancing to house music.